Anand Chulani, an international speaker, leadership and peak performance coach. When his team wanted to expand their reach from the lanes of social media channels to an independent website, our team got into work. With a simple approach to be minimal and easy to transverse through the pages, making it easy for the users to connect with the team for Sessions and Events.

Kick-Off

Objective

The website was the primary medium of marketing of the upcoming Book Launch - Following that, Newsletter and Personality tests were to be added. This website was targeted to audience of ages 30 - 50 YO, this also required the website to be accessible and simple, while carrying a fresh and spirited approach.

Our Target Audience

• Board of Directors
• HR Managers
• College Deans and Professors
• Managing Members of Schools and Classes
• Parents seeking for Guidance for their kids
• Young Individuals

The Result

Concluding

My Learnings

Working and coordinating directly with the client’s team to figure out their thoughts and ideas and addressing them was a challenge, as words can be malleable. There was a necessity to align with their thoughts, cause this would be their upcoming identity and a crucial point of communication with their Audience, where the target would be lot varied than the initial plan. Hence, there needed to be a perfect balance of form and function was required as the targeted audience had a huge variation.

Creating an influence is not a short-term factor, as every step is evident by the World Wide Web.